VaynerMedia
VaynerMedia
Designer + Community Manager
Facebook 360 Image for Falling Water (USA)
I started my career at VaynerMedia, where I was originally a community manager. Quite simply, I managed the pages of CPG and television brands for comments that needed to be engaged with either to escalate any issues, or to join in on the fun with our audience as they discussed their favorite products or shows. I was also responsible for posting all content created by either Vayner’s creative teams, or the brand’s. After about a year, I moved into a designer role where I worked on the NBTY business creating content for Pure Protein and Metrx (among others), before moving into entertainment and working on the Syfy and USA business.
Micro Content Design
Working with copywriters, we would create weekly concepts of “micro content” to be approved by our clients based on episodes premiering that week.
For entertainment, the content itself would be a mix of character posts, quote cards or teaser graphics we’d design separate from the show’s marketing teams. If a show was in hiatus, we’d work on a much more sparse schedule, really only looking to keep our audience engaged during the office season, or tapping into social media trends of “holidays.”
For CPG brands, the content would be based on priorities, trends and upcoming holidays.
