Content Creation

During my time at Saks Fifth Avenue, I wore many hats in terms of content production. From concepting, producing, and executing photo and video shoots specific to Saks’ social channels, to the creation and management of content calendars, the work was instrumental in the growth of Saks’ social media presence. On Instagram, @saks grew from 1 million to 1.3 million followers, and @thesaksman grew from 25k to 70k followers.